Society and Life

Around 700 million people live on less than $2.15 per day, the extreme poverty line. Thats Inconceivable!!!This is what Global poverty is. Global Poverty reduction was dealt a severe blow by the COVID-19 pandemic and a series of major…

Self-discipline is often hailed as the cornerstone of personal growth and success. It’s the ability to push yourself to take action, even when you don’t feel like it, and to stay committed to your goals despite distractions and obstacles.…

The Ocean echoes Everything you and I Ever said Even the soliloquies of Hamlet And the monologues of Browning It can dig out from the Depth of time both Foreign and familiar musings. See how in its vast…

Joseph Alois Schumpeter, popularly known as Joseph Schumpeter, was born on 8th February 1883  and died on 8th January 1950). Schumpeter died at night in his home in Taconic, Connecticut, at age 66. He was an Austrian political economist who…

This year’s theme for the women’s day is to “invest in women, accelerate progress and inspire inclusion”. The Indian Constitution guarantees prohibition of discrimination on grounds of sex, special provision for women, equal pay for equal…

In the vast canvas of time, where each day paints a story, there’s one that’s brushed with extra hues of awe. It’s when we zoom in on the resilience and grace that women embody. Step into International Women’s Day—a symphony of tenacity, a…

Music is a secondary use in marketing communication (unless it's a pure play musical). What matters most is the visual and thematic storyline in any advertising communication. However, whenever we remember musical advertising, our attention…

One day a small child in the neighbourhood asked his mother “Mama, can the aeroplane land on our door step?” The mother replied no dear, it can’t. Then the child continued asking “if the car, bus and bike etc. can come to our door step why…

India has been blessed with several distinguished constitutional lawyers who are also globally highly respected. One of my abiding memories, while doing my graduation was to hear Nani  Palkhiwala arguing before a forbidding full bench of…

It may appear odd to read an article that connects spiritualism and consumption. The common perception is that consumption always takes away the mind from spiritualism. However, lifestyle (psychographics) research has helped academicians…