Marketing

Brands usually look for opportunities to connect with their audience during days where they observe a sense of familiarity with their audience. The concept of celebratory ad campaigns has not been anything new. From celebrating cocoa-based…

These days people are living two lives. One life is their truth that they only show to family members and the other one is what they put out there for everyone else in the world to see. The new trend in our culture, which has been…

Individuals born in between the year 1980 to 2000 are termed as “Millennials”. They are considered to be the largest baby boomers of all time. This research stands true for most of the countries around the world along with our own country…

As the period of lockdown is all set to make an angry leap into its fifth consecutive month, the veil of patience is starting to wear dangerously thin for the majority of us. The virus, along with reducing human mortality to a mere…

Helping SRTOs cope with COVID 19 Situation The transport sector truly acts as a backbone for any economy. The economy of a country depends heavily on the Transport sector as this sector not only establishes the connecting link between…

Covid-19 pandemic exposed the fault lines of a system that was poised to serve a very a few at the cost of many. While, these difficult times will pass, we are going to repeat these same mistakes if we do not build a new system on the…