Management

174 years ago, Sabitri Bai Phule founded the first modern Indian girls school in Pune and is considered the pioneer of India’s Feminist movement. 10 years ago when Mrinal Gore, the politician and activist died, the newspapers…

Seven Applications of Data Science in Marketing Marketing of the products has a very positive correlation with the increase in sales of the given product. Traditional methods include television and newspaper advertisements,…

The Nobel Prize in Economics was the last to be instituted in 1968 by Sweden’s Central Bank to commemorate the bank’s 300 th anniversary. Herbert Simon was the first non-economist to win the prize in 1978 and Daniel Kahneman, the…

Professor Raghuram Rajan has stirred a hornet’s nest by calling the grandiose Production Linked Incentive (PLI) scheme which aims at making manufacturing in India globally competitive; myopic and policy shortcut, by overlooking the…

I have read many books and articles, attended many lectures by experts and celebrity coaches well known as great motivational speakers on how to develop a bond between the employee and organization. I have also taught a course called…

Digital marketing is a broad term that covers everything from social media to email marketing. The digital landscape changes so quickly, it can be hard to keep up with all the latest trends and best practices. There are so many new terms,…

Brands usually look for opportunities to connect with their audience during days where they observe a sense of familiarity with their audience. The concept of celebratory ad campaigns has not been anything new. From celebrating cocoa-based…

Technology has not made people more intelligent; instead, it tells people of the essential parts of life. Individuals are allowed to reflect and develop cognitively by refusing technology use. With increasing usage, people are becoming…

OTT is a frequently used term amongst teens, young-adults, and grown-ups in today's world. An "over-the-top" media platform is a digital content supplier that offers streaming media like an individual service. The terminology is generally…

These days people are living two lives. One life is their truth that they only show to family members and the other one is what they put out there for everyone else in the world to see. The new trend in our culture, which has been…