Management

I have read many books and articles, attended many lectures by experts and celebrity coaches well known as great motivational speakers on how to develop a bond between the employee and organization. I have also taught a course called…

Digital marketing is a broad term that covers everything from social media to email marketing. The digital landscape changes so quickly, it can be hard to keep up with all the latest trends and best practices. There are so many new terms,…

Brands usually look for opportunities to connect with their audience during days where they observe a sense of familiarity with their audience. The concept of celebratory ad campaigns has not been anything new. From celebrating cocoa-based…

Technology has not made people more intelligent; instead, it tells people of the essential parts of life. Individuals are allowed to reflect and develop cognitively by refusing technology use. With increasing usage, people are becoming…

OTT is a frequently used term amongst teens, young-adults, and grown-ups in today's world. An "over-the-top" media platform is a digital content supplier that offers streaming media like an individual service. The terminology is generally…

These days people are living two lives. One life is their truth that they only show to family members and the other one is what they put out there for everyone else in the world to see. The new trend in our culture, which has been…

“Human Resource Management” these words comprise a huge meaning in the world of management. People often tend to think it’s an easy job and students opt for this subject as a specialization to pass their examinations without any difficulty…

Individuals born in between the year 1980 to 2000 are termed as “Millennials”. They are considered to be the largest baby boomers of all time. This research stands true for most of the countries around the world along with our own country…

The first challenge of my management career came in an interesting way. The stenographer in our office expressed reluctance to take shorthand note of my dictation, and instead advised me curtly to write down my note and hand over to him to…

As the period of lockdown is all set to make an angry leap into its fifth consecutive month, the veil of patience is starting to wear dangerously thin for the majority of us. The virus, along with reducing human mortality to a mere…