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Marketing
Free sample still works: How a timeless marketing tactic lives on in a modern world!
Marketing trends are constantly evolving with digitization, AI tools, influencer campaigns, and flashy ads, all of which dominate our attention. However, now and then, we stumble upon something that reminds us of how powerful simple tactics…
Starbucks: Brewing Global Connections Through Communities, One Cup at a Time
When we think of Starbucks, what do we imagine? Many people imagine the warm smell of freshly brewed coffee, the well-known green siren logo, or the barista calling out their name and great ambience. Starbucks is more than just a coffee…
Are Digital Twins Seen as a Threat or an Opportunity in the Education Sector?
In today’s rapidly advancing technological world, digital twins emerge as a revolutionary educational tool, offering a unique, human-centered approach to teaching and learning. These virtual replicas of real-world systems or objects are not…
Apple and Google are hesitant to write much!
Recently, Apple Inc. launched the iPhone 16. If you're curious about this new model, visit Apple's website to check its price and specifications. However, you may have noticed that Apple’s landing page for the iPhone 16 includes only a few…
Art of Vada Making: A Lesson for New Product Development
In April 2011, Harvard Business Review published "Why Most Product Launches Fail," authored by Joan Schneider and Julie Hall. The article identifies five fundamental flaws that often lead to product failures in the market. According to the…
Neuro-packaging: The Neural Mechanism of Packaging
You’ve probably seen a store with a new package of chocolate that caught your eye, and you might have picked it up to check it out. There’s a good chance you might end up buying it. That’s because clear and attractive packaging grabs…
Marketing in the Age of Disruption: Indian Prospective
Today's world is changing quickly, and disruptive technologies like automation, artificial intelligence, and the gig economy are causing a significant shift in marketing. These developments radically transform how companies interact with…
Seven Applications of Data Science in Marketing
Seven Applications of Data Science in Marketing
Marketing of the products has a very positive correlation with the increase in sales of the given product. Traditional methods include television and newspaper advertisements,…
The hidden aspects of Digital Marketing
Digital marketing is a broad term that covers everything from social media to email marketing. The digital landscape changes so quickly, it can be hard to keep up with all the latest trends and best practices. There are so many new terms,…
Do’s and Don’ts: Independence Day Ad Campaigns
Brands usually look for opportunities to connect with their audience during days where they observe a sense of familiarity with their audience. The concept of celebratory ad campaigns has not been anything new. From celebrating cocoa-based…