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Dr. Kharabela Rout 2 posts 0 comments

Dr. Kharabela Rout is a visiting professor at KIIT School of Managemen and XIM University, specializing in marketing, retailing, and analytics. With a PhD and a talent for making complex concepts accessible, he delivers engaging and insightful lessons. Outside the classroom, Dr. Rout is an active blogger, known for offering fresh, thought-provoking perspectives on niche marketing topics. His innovative approach to teaching and research places him at the forefront of marketing and analytics.

Management

Art of Vada Making: A Lesson for New Product Development

Dr. Kharabela Rout Sep 2, 2024 1

In April 2011, Harvard Business Review published "Why Most Product Launches Fail," authored by Joan Schneider and Julie Hall. The article identifies five fundamental flaws that often lead to product failures in the market. According to the…

Management

Neuro-packaging: The Neural Mechanism of Packaging

Dr. Kharabela Rout Aug 22, 2024 3

You’ve probably seen a store with a new package of chocolate that caught your eye, and you might have picked it up to check it out. There’s a good chance you might end up buying it. That’s because clear and attractive packaging grabs…

Author

Dr. Kharabela Rout 2 posts 0 comments

Art of Vada Making: A Lesson for New Product Development

Neuro-packaging: The Neural Mechanism of Packaging

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