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Author

Ankita Maiti 1 posts 0 comments
Ankita Maiti, a 3rd-year BBA student specializing in Marketing, has a strong interest in geopolitics and the evolving dynamics of business and politics worldwide. With a deep passion for branding, consumer behaviour, and business strategy, she actively seeks opportunities to learn, collaborate, and grow. She believes in combining innovation with discipline to create meaningful impact in everything she undertakes.
Passionate about continuous self-development, she enjoys exploring new perspectives that challenge conventional thinking. Driven by curiosity and determination, she aspires to build a career where she can contribute to developing impactful, future-ready business solutions.
In competitive markets, a brand is more than a logo, tagline, or marketing campaign. It is a reflection or presentation of the organization’s purpose and values. What truly defines a brand? The marketing campaigns or the person leading the…